“Young people look at the brand as a platform, a place. Michele gets that on a fundamental level, and he understandably relishes that he’s a culture maker as much as a designer of clothes and accessories. The truth of it though is that Gucci is as pop as fashion brands come. & Rakim that predate his arrival at the label by decades became embroideries and prints-Easter eggs for those in the know. Lyrics from songs touting Gucci by the Cramps and Eric B. But to make his point, Michele’s sampling went beyond famous Gucci-isms and Demna Gvasalia nods. He also reprised one of Tom Ford’s greatest hits, the red velvet tuxedo from fall 1996 that Michele said “made Gwyneth Paltrow famous,” with tweaks including new, more pronounced shoulders, a leather harness, and versions for both men and women.Īt the press conference, Michele spoke about the house’s 100-year legacy and “the power of the Gucci brand.” That legacy will play out on big screens around the world when Ridley Scott’s House of Gucci film starring Lady Gaga and Adam Driver is released later this year. Michele picked up on Gucci’s equestrian codes, giving them a fetishistic spin-one model cracked their whip as they made their way down the runway. Not unexpectedly it reexamines the house’s history this is standard operating procedure on anniversaries. Michele’s new collection is a celebration of that milestone, and in his fashion it’s a fabulously idiosyncratic one. Lil Pump kicked things off with “Gucci Gang.” Rick Ross and Bhad Bhabie rapped about a “Green Gucci Suit” and “Gucci Flip Flops,” respectively, and Die Antwoord, with an assist from Dita Von Teese, crooned about “Gucci Coochie.” Alessandro Michele, the house’s creative director, is a one-man hit factory-but of course he has a lot of good material to work with. The soundtrack to today’s Gucci show indicates just how deeply the Italian brand has penetrated the zeitgeist.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |